I had lunch with a pretty sharp insurance executive the other day. She was in the process of contracting a $700,000 meeting with one of our member hotels.

Like many she drastically reduced their meetings over the last two years to reduce expenses and avoid the “negative publicity of meeting.”

She knew how much money they saved but she hasn’t tried to measure the negative affect of not meeting, not building relationships with their customers and not rewarding their top producers with incentive travel.

But she did know one thing, “that her guys aren’t feeling the love.” She didn’t have to ask them….they told her.

So without wasting much time her plan to show her guys some love is on! They’re meeting, meeting at resorts and incorporating great content + education into their agenda.

Isn’t it time to show your guys some love?

To your success,

Tim Ryan

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